A Visual Study of Popular Logos

Brand Name: Target 

Industry: Retail Corporation 

Designer: Stewart K. Widdess

Logic behind the Logo: The designers created the logo with this question: what’s the first thing you think of when you hear the word Target?

Our minds would immediately associate the word with shooting targets, which the company has adopted for its logo and hit a bullseye.

Why Target? : Target has a logo which is so simplistic yet so impactful. A survey conducted in 2003 reveals that 96% of shoppers recognise the Target logo and associate it with the brand.

Brand Name: Pinterest 

Industry: Social Media 

Designer: Ben Silbermann, Evan Sharp, and Paul Sciarra

Logic behind the Logo: The P stands for Pin, and Interest stands for interest. Users of the platform can ‘pin’ interests’ on one of the created message boards. Because the word “pin”, and the action to pin something on a board play such a crucial role in the identity of the brand, the Pinterest logo has a pin design hidden in the letter “p”.

Why Pinterest? : Pinterest has always been my most used social media app. From looking for wallpapers to getting ideas for DIY gifts, Pinterest has been a wonderful social media app.

Brand Name: Nutella

Industry: Confectionery 

Designer: Herb Lubalin

Logic behind the Logo: Nutella is a combination of two words, “nut” and “ella.” The “nut” in the name stands for hazelnut, an ingredient that is used to produce Nutella, and “ella” is a Latin suffix that indicates sweetness and happiness.

Why Nutella? : Nutella has single-handedly made every dull breakfast better so it deserves a spot on this list without a doubt.

Brand Name: Netflix 

Industry: Entertainment 

Designer: Hermann Eidenbenz

Logic behind the Logo: The red symbolizes energy, power and passion. It also reminds us of armchair upholstery in cinema.

Why Netflix? : I think this needs no explanation because Netflix is an integral part of everyone's life and especially mine because I prefer spending weekends watching true crime over going outside.

Brand Name: KFC 

Industry: Fast Food 

Designer: Lippincott & Margulies

Logic behind the Logo: KFC represents the historical heritage of the company, depicting the portrait of the founder of the brand, Colonel Sanders

Why KFC? : Because it's finger licking good.